We created a bold and modern digital storefront for Merchant Store, an online fashion destination offering the latest trends and timeless classics. Whether it’s casual essentials or standout statement pieces, Merchant Store helps users elevate their style and shop confidently. The new website captures the energy of fashion-forward e-commerce while ensuring smooth shopping and mobile responsiveness.
E-Commerce UX | UI Design | Web Development | Brand Identity
01
Visual Identity
Vibrant, expressive, and ready to wear
We designed the Merchant Store brand identity to reflect excitement, individuality, and movement. Using a color palette of radiant gold (#F3C333), deep black (#000000), and bold red (#FF0000), the site evokes confidence and style. It’s fashionable, but still functional.
Typography choices—Montserrat for sleek headlines and Poppins for easy-to-read product details—deliver a refined shopping experience while keeping the brand approachable and dynamic.
TREND-LED VISUAL DIRECTION
E-COMMERCE UX FLOWS
CATEGORY-BASED LAYOUT DESIGN
HIGH-CONVERTING SHOP STRUCTURE
Typhography
Poppins
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Montserrat
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Colors
#F3C333#FF0000#000000
02
The Solution
A stylish shopping platform designed for expression
The Merchant Store site was designed to make fashion fun, fast, and frictionless. We focused on strong visuals, quick navigation, and a mobile-first interface to accommodate the habits of today’s trend-conscious shoppers.
The homepage draws users in with featured drops and curated collections. Category and product pages were optimized for clarity, while checkout was streamlined for conversions. We also introduced subtle animations and hover effects for a lively, modern feel.
With its bold personality and user-friendly shopping experience, Merchant Store now has a digital platform as stylish as its customers.
