A refined digital presence for a leading commodity trading firm based in Dubai. CTA Group specializes in the trade of grains, freight, oil seeds, and edible oils. The goal was to create a corporate website that reflects their global scale, reliability, and industry expertise. The site was designed to convey trust, professionalism, and clarity, while showcasing their products and logistics capabilities.
Crafted to inspire trust, heritage & international reach
The visual identity was designed around CTA’s core values—stability, global scale, and discretion. Using a muted, earthy palette of forest green (#75877d), warm beige gold (#a68a63), and deep slate blue (#21333b), we created a look that feels grounded and timeless. Large product imagery and strong typography communicate scale and sophistication.
The site architecture highlights CTA’s diverse product categories—grains, edible oils, freight, and oil seeds—while guiding users through the company’s mission, legacy, and trade capabilities.
BRAND MESSAGING & VISUAL DIRECTION
RESPONSIVE CORPORATE WEBSITE
UX STRATEGY FOR B2B CLIENTS
MULTI-SECTION PRODUCT DISPLAY
Typhography
Montserrat
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Montserrat Light
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Colors
#75877d #a68a63#21333b
02
The Solution
Built a dignified, scalable digital brand for global commodities
CTA Group’s website was developed to function as both a brand ambassador and a trade gateway. The layout is clean, formal, and content-driven—ideal for decision-makers in agriculture and logistics. We used structured grids, dynamic loading, and rich visuals to emphasize product integrity and trading strength.
Each product category was given a tailored section, emphasizing quality, compliance, and supply chain control. CTA now has a platform that reflects its industry stature while remaining agile for future growth.
In short, we translated decades of trade expertise into a polished digital experience that speaks volumes with simplicity.
